Re branding and re positioning for a business consultant specialized in medium & large sized companies.
We started from the initial logo and from the owner’s family heraldry, using the henshaw bird (bâtlan) from the last identity. We did photographs, website, created all the materials in terms of copywriting and storytelling. The project was used for one year, getting amazing feedback but the owner decided from personal reasons to close the business.
Alexandra Crăciun – copywriter, account management, creative
David Stroe – creative director