Look at the architecture around you. Is it good? Is it bad? Does it inspire you? How does it make you feel? Think about the Guggenheim Museum in New York. Imagine its’ curls and textures and the way its’ boldness changed the way architecture was seen at the time. Now cross the ocean and think about Guggenheim Bilbao and Frank Gehry, imagine its’ symbolism, the way it completely changed the course of its’ city. Architecture has this amazing power.
Modernist and contemporary architecture talks about simplicity, essence, structure. Less is more. But modernist and contemporary, in terms of art movements are not quite the same thing. Our love goes to modernism, the predecessors of contemporaneity: Adolf Loos, Gerrit Rietveld, Gropius, Ludwig van der Rohe, Corbusier, Bauhaus. And the amazing Louis Kahn. Modernist architecture is timeless. Organized. Aesthetically pleasing. It stands out through its simplicity and equilibrium. It has respect for the context it has built. It’s quite simple, but majestic. It has perfect proportions and an incredible mix of textures. It respects its material. Modern architecture talks about controlled chaos.
Now come back here, in my virtual office. We needed this imaginary journey so that you could understand where I draw my inspiration from. I’m in love with modernism and its philosophy and I’d like our work to reflect this vision.
This doesn’t mean that our work will have only the modernist aesthetic, but it will definitely have embedded its timeless values:
STRUCTURE / Everything I do is strategy driven. My branding decisions come from thinking things through.
EXCELLENCE / I want to build upper-medium and premium brands that deliver excellence and want to have the best branding they could have.
EQUILIBRIUM / As modernist, I try to find the right amount of texture, ornaments and light. Our aesthetic has the perfect balance between form and function.